On 28th September 2022, Coca-Cola Vietnam launched the brand new packaging made from 100% recycled PET plastic (rPET) (except for cap and wrap) nationwide, as a major step toward the promotion of the circular economy in Vietnam.
With the launching of the new COCA-COLA™ recycled bottle for the 300ml COCA-COLA™ Original and COCA-COLA Original, the company aims to reduce the use of more than 2,000 tons of new plastic in Vietnam each year.
This new announcement is an important step forward for Coca-Cola in its efforts to build a circular economy for plastic packaging in Vietnam, turning used plastic bottles into new ones. The new rPET packaging complies with Vietnam's regulations and Coca-Cola's strict global standards for food-grade recycled plastics. Consumers nationwide can now enjoy the familiar refreshing taste of COCA-COLA™ in a more sustainable packaging.
With the strategy "For a world without waste", the Coca-Cola company aims to collect and recycle 100% of the bottles and cans sold globally by 2030, at the same time, to reduce the use of new plastics in packaging production. As a result, the company has set a target of using at least 50% recycled materials in product packaging globally by the year 2030. Currently, Coca-Cola Company has launched bottles made from 100% recycled plastic in more than 30 markets around the world. In order to raise awareness and encourage recycling activities, in 2021, Coca-Cola has put the message "Recycle me" prominently on the packaging of all products in Vietnam. SPRITE has also converted and replaced typical green plastic bottles with transparent plastic bottles in the Vietnamese market to give plastic bottles the best chance to add a new life cycle.
According to Mr. Peeyush Sharma, General Manager of Beverage Co., Ltd. Coca-Cola Vietnam, “PET bottles are not only worth using once, but can be recycled to use many times. Our new packaging is made from rPET recycled plastic, which is food-grade, and can be recycled to become another plastic bottle”.
However, every year, Coca-Cola sells more than 100 billion plastic bottles under its more than 500 brands. That works out to 200,000 bottles each minute! Of these, a sizeable portion that cannot be recovered ends up in the environment, most often in areas where garbage is not gathered and treated. The corporation has been named the world's largest polluter for the fourth year in a row, outpacing PepsiCo at number two and Unilever at number three combined. Coca - Cola still has so much more to do to minimise its negative environmental impacts, though, this movement is a positive one that can help set a new standard for the industry!